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    Zinc: Global Website

    Brand Voice Copywriting Marketing Content

    Zinc (now part of Veeva), the leader in compliance software for the life sciences industry, commissioned up to write and create content for their global website.

    The Project:

    Having worked with Zinc for many years, we knew the company positioning and messaging very well. This invaluable insight allowed us very quickly to, with the help of Zinc’s in-house team, design a wireframe and content map. We spend many days gathering material and interviewing Zinc staff to elicit the product detail we needed, then wrote all copy and produced a series of videos including software demos, brand films and client testimonials.

    Zinc: Global Website
    Zinc: Global Website

    What we did:

    Content structure, all copy and content

    What we didn’t:

    Web design and build: Zinc’s brilliant in-house team took care of that.

    The website:

    www.zinc-ahead.com

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