Bridgestone & Valentino Rossi: Engineered to Succeed
Bridgestone Tyres and Valentino Rossi share a winning DNA in this promotional piece for for Bridgestone Tyres, Official Tyre Supplier to MotoGP. Motion graphics studio Breakfast of Champions asked us to help develop and produce the film, which included a one-day shoot in Italy with Mr Rossi himself.
The Brief:
As part of a sponsorship deal with MotoGP, Bridgestone Tyres had access to MotoGP superstar Valentino Rossi for one day in Italy. The challenge: maximise that day to create compelling campaign content in the run-up to MotoGP.
The Project:
Our client Breakfast of Champions had proposed the ‘DNA’ concept to Bridgestone – and they loved it! We were asked to develop the concept and story, then produce the shoot with Rossi, which required a green screen shoot to recreate scenes from his childhood, which were then cut against old footage from his family archives.
What we did:
Concept and story development, shoot direction and production
What we didn’t:
Creative: James Murphy at Breakfast of Champions takes kudos.
Cinematography: we booked Craig and his trusty team at Karma for that.
CGI & Post-Production: all credit to Justin and his team at Breakfast of Champions!