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    Right Intel: Just Like School

    Brand Voice Copywriting Brand Films Promo Videos Company Videos

    So you work in advertising or marketing? Imagine a piece of software than will log, interpret and analyse all those likes, hits, clicks and shares for your client's campaign, so that you don't have to. That was the brief - and that become our story for this animated promo for Right Intel, written by us and produced by Breakfast of Champions.

    Right Intel: Just Like School

    The Brief:

    Create a short promo to explain the Right Intel software product, which processes social media date for marketeers and advertisers.

    The Project:

    Based on the client’s brief and key messages, we developed the concept of ‘Just Like School’, telling the product stories and values from the perspective of a child.  We wrote the script and visual directions, which were then executed by the brilliant animators at Breakfast of Champions.

     

    What we did:

    Concept, creative, story, script and visual directions

    What we didn’t:

    Art direction and animation: Breakfast of Champions take all credit

    Audio: brilliant voiceover by Bonnie, daughter of James at Breakfast of Champions.

    Right Intel: Just Like School
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