Starbucks: One Team, One Mission
Starbucks UK commissioned us to produce a short film as part of an HR campaign to align current and future Starbucks Partners with the company's updated business model as it moved away from a pure equity businesses into franchising and licensing.
To allay the concerns of Starbucks Partners (employees) about the fact that the company was moving away from equity-owned stores to more licensed and franchised stores. The film needed to feel real, honest and credible – acknowledging the concerns but reassuring people that the new business model was a very positive one.
Thank you - very happy! I especially love the explicit use of the Mission Statement, and the way all the soundbites intercut - STARBUCKS UK