Princess Yachts Brand Film
Luxury boatbuilder Princess Yachts International approached us to produce a suite of films to demonstrate the craftsmanship, skill and passion that goes into every one of their yachts. This is the first of six films we made.
Create a two minute brand film that shows the sheer scale of production of across the company’s six Plymouth sites, while balancing the mix of artisan skills and modern technology used by Plymouth Yachts.
After many meetings and detailed recces, we proposed a micro to macro approach, juxtaposing sweeping aerials with close-up detailed shots and cutting throughout between man and machine. This approach was intended to mirror the production at Princess: highly technical, large-scale superyachts, impeccably built and finished by skilled craftsman. A five day shoot with a complex schedule and three camera teams including a professional drone, resulted in all of the footage for the six film we made.
What we did
Creative direction, writing and storyboarding, pre-production, shoot and edit direction.
What we didn’t:
Camerawork: all credit to our talented friends at Craft Films, who crewed the shoots
Edit: David Cheng
Graphics and grading: Ben Kidd and Kim Makjut