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Happy Eggs Brand Story

Brand Voice Copywriting Brand Films

Leading ethical egg producer The Happy Egg Co needed a simple film to deliver their brand proposition and explain the differences between a standard free range farm and a Happy Egg farm. Aimed at children and families, we wrote the script for this animation, which was produced by motions graphics studio Breakfast of Champions.

The Brief:

Support the brand tagline ‘Happy Hens Lay Tastier Eggs’ by explaining the differences between Happy Eggs farms and standard free range farms.

The Project:

Thorough research, including a day on a Happy Eggs farms to see the differences for ourselves. We then scripted the story and provided the visual directions for motion graphics studio Breakfast of Champions, who produced and delivered the film for the client.

What we did:

Script, treatment and visual directions

What we didn’t:

Animation and sound design: our client Breakfast of Champions did their magic!

 

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