In today’s consumer-savvy, buyer-driven marketplace, great content is the key to smart marketing. Providing useful, relevant content to your consumers can build trust, engagement loyalty in a way that a ‘hard sell’ won’t.
At Ink & Air, we work closely with our clients to refine and fulfil their Content Marketing strategies. From social media posts, blogs, articles, newsletters, white papers, reports and case studies, to high quality visual content such as videos, animations and infographics, we can help to maximise your marketing spend across digital channels with engaging, shareable branded content.
Content is king
So you’ve identified your target audience. You’ve agreed your brand personality and tone of voice. Now it’s time to start talking – or is it? Well, chances are, conversations about your brand or product are already taking place somewhere online – so at Ink & Air we always start by listening. What are people saying, what questions are they asking and what answers are they looking for? Can we add something useful to that conversation? What content can we create that provides genuine value and helps to build loyalty towards your brand?
Talk to us about:
- Fulfilling your content marketing strategy with impactful written and visual content
- Maximising your marketing spend across digital channels
- Managing your social media and blog content
- Developing, producing and delivering compelling videos