Everyone can write, but not everyone is a writer – and sometimes the hardest thing to do is wax lyrical about yourself, your brand or your business. There’s a thin line between confidence and arrogance, credible and untrustworthy, joking-with and laughed-at. Tread carefully and you’re on safe ground. Overstep the mark and it’s a long way back up.
At Ink & Air, writing is our lifeblood and messaging is in our veins. We work with both existing brands who have an agreed copy style, and new brands and businesses looking to establish one. Whether writing copy from scratch or editing supplied materials, we develop, apply and help you to maintain a consistent tone of voice across all of your written content.
Write, the right way
Chances are you’ve already written your website or you’ve started drafting messaging and content ideas. Whatever stage you’re at, we’re happy to input and advise. We can help you to turn your voice or voices into one consistent brand voice, develop key messages and suggest ways of rolling them out across different media, adopt your brand voice across blogs or tweets, or script and produce videos to boost your brand presence.
Talk to us about:
- Developing your core brand messaging
- Developing your brand or product creative
- Writing or revising your website copy
- Writing and delivering your internal communications
- Exploding your/our creative across different media
- Writing and managing your blog and social media content
- Scripting and producing your videos or animations