We don’t like the term ‘Corporate Video’. It sounds, well – corporate. We make videos for companies that feel authentic, human, honest and credible. Where’s the corporate in that?
At Ink & Air, we believe ‘corporate video’ is a contradiction in terms. So you need to communicate to your internal teams or sales forces? Your CEO is making an announcement to the business? You need a video to explain your company proposition to the market or to your suppliers? Think human, not corporate.
We apply the same rules to our B2B video communications as we do to our B2C and brand communications: create a strong story, engage the audience from start to end, seek to create an emotional connection and elicit an emotional response. We’re never afraid to put your people on camera – and we always take the time during filming to settle the subject and draw out a credible, natural performance.
We never compromise on production quality. Although the content for a B2B piece will by its nature have a different slant than a B2C film, the audience is very likely to be just as video-savvy, tech-savvy and sophisticated. A well-shot film with a solid narrative, clear messaging, great picture and sound quality can speak volumes about your business, without saying a word.
Talk to us about:
- Producing your B2B video content
- Producing your internal video communications
- Developing creative solutions for your company video content
- Writing and producing product explainers or demos
- Producing video case studies or testimonials
- Filming and editing your company event