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    The power (and value) of 360 video

    Everybody’s talking about 360-degree video. But is it just a gimmick – and can it offer any true value to brands? If you haven’t yet experienced 360-degree, you’re in for a treat. The word ‘immersive’ is bandied around, but it’s definitely true here. 360 video invites you to come in and explore, rather than sit back and watch. There’s something pretty impressive about being in control of what you view: exploring all angles of a displayed environment, rather than passively viewing. 360 video puts you the viewer in the hot seat, allowing you to scroll around the screen and view the scene from different […]

    Victoria Cairns 17th January 2016 Industry, Inspiration Read More

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